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ethos Launches Seamless Integration for Shopify Merchants


Brands using Shopify can now seamlessly connect their eCommerce store to add exclusive benefits to their digital assets.

Vancouver, British Columbia – ethos, a leading white-label digital asset (NFT) platform for brands, announces its Shopify integration.

ethos' utility-first platform is now integrated with Shopify and available to any Shopify merchant. Shopify merchants can work with ethos to easily gate specific products and enable discounts on products to holders of their digital assets. Customers are not required to have a crypto wallet to access these benefits, a principle requirement for all solutions that ethos offers brands.

“Shopify is known for creating leading eCommerce experiences, and we are excited that our platform is available to their merchants who are looking to drive customer engagement with digital assets,” Matias Marquez, CEO of ethos said. “Our platform provides brands all the benefits of web3 without the complexities, and we are proud that Shopify merchants can now provide their customers a gated experience without the need for a crypto wallet.”

Heath, a men’s skincare brand that is focused on providing a line of natural products that are fuss free, will be the first to utilize ethos’ Shopify integration. Heath’s digital asset holders will be able to access exclusive discounts and products on the Heath website, among other great benefits.

“Ever since its conception, Heath has always been more than just a skincare brand. Our core values lie in community and collaboration with our loyal brand users and wellness. That’s why we have stepped into the world of Web3, using cutting-edge technology to give our most loyal community something special,” Harry Aaronson, Co-Founder of Heath.

Additional Shopify merchants that will be using the ethos integration soon include Forward Coffee.

To learn more about ethos’ Shopify integration, or get in touch, please reach out to

About ethos

ethos is a white-label platform that drives customer engagement with digital assets. ethos’ user-friendly platform enables leading brands to offer NFTs that do not require a crypto wallet and include real-world benefits. Added benefits such as discounts, gated content, early access, or special products when holding a digital asset makes ethos the chosen partner for brands who want to reward and grow their customer base. Whether a brand’s customer is a crypto pro, or it is their first time engaging with an NFT, ethos’ platform allows for a barrier-free transaction for all. If you’re interested in learning more, please visit the ethos website, Twitter, LinkedIn, or Instagram.

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