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Why fast-growing brands need two paths and one partner that can deliver both
If you are a fast-growing Shopify brand, you have probably noticed something frustrating about the loyalty landscape. Most apps promise “easy setup” or “powerful features”… but never both. Until now.
At ethos, we are changing this dynamic entirely. We are building a world where smaller, fast-growing brands can run loyalty programs that look and perform like the biggest names in retail.
And the way we do that is simple. Two clear paths. One powerful platform. Integrated elegantly together.
Path 1: Build it yourself with a beautiful, intuitive self-serve experience
Here is the truth. Not every brand needs an agency-style setup.
Some teams prefer to be hands-on. They already have internal support whether that is a designer, a marketer, or someone who understands the loyalty strategy.
For those merchants, ethos offers a full-featured self-serve option that feels more like creative play than technical setup.
In minutes, teams can:
- Design a custom loyalty program that reflects their brand identity
- Launch a full multi-tier reward system without coding
- Adjust rewards at any time to match campaigns or seasonal shifts
- Manage retention strategy in-house with zero friction
No steep learning curve. No onboarding fatigue. No hidden complexity.
This is the path for the merchant who says: “We’ve got this. We just need the right tool.”
And the question we ask these brands is simple. If your campaigns everywhere else reflect your creativity and standards, should your loyalty experience not look just as elevated?
Path 2: Done for you with a fully hands-on setup that feels like hiring an in-house loyalty team
Some brands do not have the time, capacity, or interest in building and managing a loyalty program themselves.
These merchants should not be penalized for that.
For those teams, ethos provides something incredibly rare in the Shopify ecosystem.
A complete loyalty build and optimization service powered by specialists in retention, reward psychology, UX, and program strategy.
ethos handles everything including:
- Program structure and reward strategy
- Full design and content setup
- Launch-ready creative
- Ongoing support for optimization and experimentation
- Continuous improvements based on performance data
All you do is approve, adjust, or let us lead the optimization.
For brands growing faster than their team can manage, this path is transformative.
It feels like plugging a loyalty department into your business overnight.
And here is the question we often ask these merchants.
If Sephora has a loyalty team working behind the scenes every day, why should you not have the same advantage?
Two paths with one philosophy: smaller brands should Not have smaller loyalty ambitions
Whether you prefer full control or expert partnership, both paths exist for one reason.
Modern loyalty requires powerful software and active strategy.
Most apps only offer the software.
Most agencies only offer the strategy.
ethos merges the two into one experience.
This is not just positioning. It is the structural advantage.
When you give fast-growing Shopify brands both the tools and the expert guidance that enterprise retailers rely on, loyalty becomes one of the strongest and most profitable retention engines in the business.
So the real question for merchants becomes:
How do you want to build a high-impact loyalty program that supports your growth with your team at the wheel or with ours at your side?
Where it all comes together: The Ready for You setup
For merchants choosing the fully guided path, our Ready for You page makes the process effortless.
Here, brands can:
- Share their Shopify collaborator code
- Request a fully built loyalty program
- Start a launch process that is handled entirely by our team
This is where your high-performing program begins not months later but as soon as you are ready to move.
The future of loyalty belongs to brands who refuse to think small
The next generation of top-performing loyalty programs will not come from massive enterprise budgets. They will come from ambitious Shopify brands that believe customer retention deserves craftsmanship instead of shortcuts.
ethos exists for those brands.
Because loyalty should not feel generic. It should not feel limited.
And it should not require choosing between great software and expert support.
With ethos, you finally get both.
Two paths. One platform. Limitless growth.
Are you ready to build a loyalty program that performs like the biggest brands in the world?
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