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Hello Joyous, the wellness brand known for its clean, thoughtful formulations and joyful aesthetic, has launched Club Joy, a new loyalty program designed to celebrate and connect with its growing community. Built in collaboration with ethos, Club Joy rewards customers for both purchases and participation—turning everyday engagement into meaningful moments.
With beautifully designed member pages that reflect the brand’s signature look and feel, Club Joy offers more than just points. Members can earn rewards through purchases, take part in exclusive product feedback polls, and participate in contests. As they move up tiers, members unlock better redemption rates, meaning their points go further the more involved they become.
“We built Club Joy to be more than just a rewards program, it’s a way to bring our community closer and invite them into our journey,” says Walker Jordan, co-founder of Hello Joyous. “From special contests to contributing through polls, we want our customers to feel seen, valued, and part of something meaningful. ethos helped us bring that vision to life in a beautiful, intuitive way.”
Matias Marquez, CEO of ethos, adds, “Club Joy is a perfect reflection of what loyalty should look like: community-focused, beautifully branded, and built to reward real connections. Hello Joyous has created a program that’s as thoughtful and engaging as the products they’re known for.”
How this program stands out:
Club Joy makes every touchpoint feel personal. Members earn points not only through purchases, but also through polls, contests, and community involvement. With beautifully designed pages, elevated redemption rates at higher tiers, and a focus on two-way engagement, Hello Joyous has crafted a loyalty experience rooted in connection and care.
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