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We’re excited to introduce Integrated-Cart Sign Up, a new feature available to all brands using our Shopify app. This feature makes signing up for a loyalty program feel natural, just like when a friendly in-store associate asks, “Would you like to join our loyalty program today?” while you’re checking out in person.
Now, that same moment is happening online. A dynamic, fully brand-customizable section appears on the cart, on the order confirmation page, and even the order tracking page, inviting customers to join your loyalty program and showing them exactly how many points they’ll earn based on what’s in their cart.
The best part? It automatically updates based on the order total, point multipliers, and any live promotions, so the value is always accurate. If the customer joins while viewing their cart, the message updates post-purchase to welcome them back and prompt them to log in and explore the loyalty program. If they don’t, it gives them another chance to join and claim their points.
And it gets even better: the entire experience is fully customizable, right from the Shopify theme editor. No new tools to learn, no code required. Brands can easily adjust the copy, design, and placement of the section using the same editor they already use to manage their storefront, making it effortless to keep everything on-brand.
Matias Marquez, CEO of ethos, shares:
“This feature is all about timing and precision. It gives customers a clear, personalized reason to join the loyalty program right when they’re most engaged, without disrupting their experience. And because it’s fully customizable, brands can make it feel natural and elegantly integrate it into their existing cart flow.”
Brands already using Integrated-Cart Sign Up are seeing a meaningful lift in customer signups. It’s a simple but vital feature that is included in our Everything plan; no need to pay extra for features that are critical to customer engagement.
If you’re on Shopify, it’s available now. Head to your theme editor and turn it on to start turning more customers into loyal members.
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