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You already know the value of a great loyalty program. When done well, it rewards repeat purchases, increases retention, and builds brand love over time. But to truly turn loyalty into a growth engine, you need much more than just points and tiers.
That’s where the ethos + Klaviyo integration comes in.
It’s not just about syncing two tools. It’s about helping brands deliver loyalty experiences that feel more human, more personal, and more profitable, all from one centralized place.
One Platform. One Voice.
For fast-growing Shopify brands, juggling multiple platforms can slow things down. With Klaviyo connected to ethos, brands no longer have to jump between a loyalty dashboard and an email tool. Instead, all loyalty communications, from reward nudges to tier upgrades, can flow directly through the same communication system used for everything else.
This means fewer missed moments, more control over design and messaging, and a loyalty program that truly feels integrated with your brand.
And it pays off — email remains one of the highest-performing marketing channels, with an average ROI of $36 for every $1 spent. When loyalty messaging is delivered through email, it leverages that same high-impact channel to deepen customer connections.
How the Integration Works
We’ve made it simple. When you connect ethos to Klaviyo, we automatically generate:
- Dynamic segments: One for each loyalty tier (for example, Bronze, Silver, Gold) and one for all loyalty members
- Profile tags: Customer profiles in Klaviyo get tagged with loyalty program data, so you always know who you’re talking to
- Event triggers: ethos will automatically push events to Klaviyo, such as:
- Tier upgrades
- Birthdays
- Reward redemptions
- Referrals
- And more
Each of these triggers can launch a Klaviyo flow, letting you design custom messaging, choose the timing, and make each moment count.
Real-World Examples
Here’s how brands are using the ethos + Klaviyo connection to turn loyalty into lasting engagement:
Birthday Delight
A member’s birthday hits. ethos triggers a Klaviyo flow that sends a branded email with 200 bonus points and a free gift. It’s personal, timely, and makes the customer feel seen.
Tier Upgrade Welcome
Someone just unlocked access to a Gold Tier. An automated email is sent:
“Welcome to Gold. Here’s what you’ve earned.”
It includes perks, benefits, and a thank-you for their loyalty.
Comeback Campaign
A shopper is only 50 points away from a reward but hasn’t purchased in 30 days. ethos triggers a reminder email with a personalized message:
“Your reward is waiting. Here’s a little nudge to treat yourself.”
Referral Recognition
A customer refers a friend. They get a thank-you email with a bonus offer to keep sharing and keep earning.
These moments are small, but they add up to a brand experience that feels cohesive, thoughtful, and deeply rewarding.
In fact, brands that use behavior-based email triggers see up to 3x more engagement than standard promotional emails. That means these loyalty touchpoints don’t just feel good — they perform better too.
Why It Matters
When loyalty and email marketing work together, the result is a more connected customer journey.
- More automation, less manual work: No more downloading lists or toggling between tools
- On-brand, every time: Design loyalty emails that match your voice, your visuals, and your tone
- Smarter engagement: Use loyalty data to deepen customer relationships, not just react to them
And when loyalty data is integrated into email flows, brands can increase customer lifetime value by up to 20%. The result? A program that helps you grow.
Final Thought
The ethos + Klaviyo integration isn’t just a technical upgrade. It’s a strategic advantage. By putting loyalty at the heart of your email strategy, you’re not just sending emails. You’re building relationships that last.
Ready to see it in action? Let’s talk.
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