Why we are the best platform for Shopify brands

Let’s first address the loyalty gap on Shopify

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You’ve built a brand customers love. Now you need a loyalty program that can keep up.

Shopify was built for businesses like yours; helping you launch, grow, and scale fast. But when it comes to loyalty programs, most tools do not feel made for you. They’re built for someone else, leaving exciting, growth-oriented brands with clunky add-ons that don’t reflect your approach, your customers, or your goals.

The challenge is clear: Shopify brands aren’t just competing with each other. They’re up against the biggest names in their industries.

Indie beauty brands going up against Sephora
Local coffee shops competing with Starbucks
Emerging activewear lines trying to stand out from Lululemon
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Big brands offer loyalty programs packed with features that keep customers engaged:

Referral rewards
Exclusive content and early product access
Embedded surveys and polls
Birthday gifts and personalized offers
VIP tiers with gated perks
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These aren’t just nice-to-haves. They help build lasting relationships, encourage repeat purchases, and keep customers coming back.

But for smaller brands?

It’s hard to offer that level of experience without a big dev team
Most Shopify-compatible loyalty apps are built around points and discounts, not real engagement
And even if you want to offer more, stitching it together often means using several tools just to make it work
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That’s the loyalty gap.

There’s a clear disconnect between what growing brands want to deliver—and what their current tools allow them to do.

ethos was built to change that.

Let’s take that further and explore how the most forward-thinking Shopify brands are closing this gap. They’re reimagining loyalty through unique experiences, meaningful engagement, and acquisition strategies that we’ve seen spark lasting growth.

1. Designed for the flexibility Shopify merchants demand

Ask any Shopify merchant what they love most about the platform, and they’ll tell you the same thing: control. The ability to launch a new landing page in a day, tweak a PDP layout, test a new offer, or go headless to streamline performance. That flexibility is what drives innovation,’but it also exposes the rigidity of most loyalty apps.

Imagine a fast-growing skincare brand launching a new collection. Their team wants to offer early access to their top-tier customers, embed exclusive content about the ingredients on product pages, and invite customers to vote on the next formula. With other loyalty platforms, they can’t do any of that unless they manually stitch it together with workarounds and several apps.

ethos changes that.

Built for Shopify Online Store 2.0, our platform integrates natively with dynamic sections and metafields.
Brands can surface loyalty experiences anywhere. From collection pages, to carts, even landing pages tied to Klaviyo flows.
Headless? No problem. We have APIs for that!.

We don’t slow Shopify brands down. We accelerate their growth.

2. Turning loyalty into a top-of-funnel acquisition tool

Most loyalty programs are gated behind a paywall, where it’s effectively ‘no purchase, no entry’. That’s a missed opportunity. Today’s most effective Shopify brands know that building community starts before conversion.

Take, for example, a premium tea brand that runs a seasonal “Tea Explorer Challenge.” New visitors can join the program without making a purchase, unlock educational content, complete fun quizzes, and invite friends. By the time they’re ready to buy, they already feel like part of the story.

ethos makes that possible:

Let non-yet-customers sign up for the program with just an email or simple on-site opt-in checkbox
Reward actions like content views, quiz completions, or social follows
Drive virality through referral journeys designed to feel like invitations, not sales pitches

The result? A loyalty program that doesn’t just boost retention, it reduces customer acquisition cost and grows your list of warm leads much faster than a pop-up.

3. Going beyond points: real engagement tools for real brands

A discount might get someone to check out. But what makes them stay, share, and show up again?

It is well known that 57% of consumers spend more on brands to which they are loyal to, and a mere 5% increase in retention can deliver at least a 25% boost in profit . Those numbers prove that loyalty goes far deeper than just offering discounts—it drives real, sustainable growth.

ethos helps brands tap into that power by providing tools that move beyond simple transactional perks.

With ethos, loyalty expands and also becomes:

A content strategy (think behind-the-scenes drops, member-only blog posts, or early product education)
A feedback loop (customers earn points for completing surveys or voting in polls)
A brand experience (gamified contests, loyalty challenges, product sampling)

Let’s say you’re a fashion brand launching a fall capsule. With ethos, you can invite VIPs to vote on their favorite colorways, give early access to the winners, and reward top referrers with bonus entries to a giveaway that’s all inside your loyalty dashboard. That’s more than retention. That’s advocacy.

4. Fully on-brand and seamlessly Shopify

You’ve spent thousands perfecting your Shopify storefront. The last thing you want is a loyalty widget that looks like it was bolted on in 2013.

ethos gives you full creative control:

A deep integration into Shopify working with the latest templates and auto-styling your loyalty program to your site and theme.
Customize fonts, colors, layout, and microcopy to match your brand guidelines
Use white-label tools to make the program feel native to your site
Embed loyalty widgets anywhere using Shopify’s theme editor
Create personalized dashboards that evolve as your customer tiers do

This isn’t a one-size-fits-all widget. It’s a brand-aligned experience that feels intentional, because it is.

5. Infrastructure that grows with you

Behind the scenes, we’ve built ethos to support the scale and complexity of modern Shopify operations.

ethos connects seamlessly to Shopify Flow to automate actions based on customer behavior
ethos uses Shopify’s native customer tags, metafields, and checkout properties to trigger loyalty events automatically
ethos integrate with leading tools like Klaviyo,, Recharge, and Instagram to make loyalty part of your whole CX stack
ethos offers real-time performance tracking and engagement analytics to fine-tune campaigns

Whether you’re running a limited-edition drop model, experimenting with membership tiers, or launching an omnichannel experience, ethos is built to help you accelerate—not hold you back.

Conclusion: loyalty for Shopify, reimagined from the ground Up

If you’re a Shopify brand that’s doing things differently—more personal, more design-driven, more community-led—then you’ve probably felt the tension of trying to squeeze your strategy into a platform that wasn’t built for you.

ethos was built for you.

For brands who:

Want to reward more than just purchases
See loyalty as a way to acquire, not just retain
Care as much about brand as they do about metrics

This is not punch-card-loyalty . This is loyalty that feels human, flexible, and unmistakably yours, just like your Shopify storefront.

Create the loyalty program you've always wanted.