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Loulou Lollipop is a premium baby brand and B Corp loved by families for its thoughtfully designed products and playful aesthetic.
As their customer base grew, the team saw an opportunity to deepen relationships with their most loyal shoppers and create more engaging ways for families to interact with the brand. They launched Club Loulou, a loyalty program powered by ethos. The results were "almost immediate." vs "immediate."
Add a customer facing loyalty program that includes points, referrals, UGC
Customers who join Club Loulou spend significantly more per order than non-members.
The loyalty community has grown rapidly in the first year.
Member-exclusive access and promotions quickly became a meaningful revenue driver.
Launching Club Loulou Lollipop with ethos helped us deepen our relationship with our customers while meaningfully increasing order value. The program quickly became an important part of our customer retention and development strategy.
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Loulou Lollipop is a Vancouver based, B Corp, that designs premium baby essentials and gifts for modern families. Their products are known for high quality, sustainable materials, playful design, and thoughtful functionality.
Their customers are highly engaged and frequently return to purchase new items for their own families and gifts for loved ones.
Before launching their loyalty program, the brand already had strong repeat purchasing behavior. What they lacked was a structured way to reward loyal customers and create deeper engagement.
They partnered with ethos to launch a loyalty program designed specifically for engaged Shopify brands.
Customers can join the program directly from the loyalty landing page or from their cart during checkout. This allows customers to become members at natural moments in the shopping journey.
New members also receive points for purchases made earlier in the year, which makes joining immediately rewarding.
Across both markets, loyalty members spend an average of 33% more per order than non-members.
Embedding loyalty directly into the shopping experience helped drive adoption quickly.
Members receive real benefits like early access to sales and exclusive promotions.
Contests, referrals, and loyalty tiers give customers reasons to return and participate.
Customers can join the program directly while shopping, making loyalty part of the buying experience.
Club Loulou has become a powerful way for Loulou Lollipop to strengthen relationships with families while driving measurable revenue growth.
Interested in learning more? Book a demo with us today.
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