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Create the loyalty program you've always wanted.
Loulou Lollipop is a premium baby brand and B Corp loved by families for its thoughtfully designed products and playful aesthetic.
As their customer base grew, the team saw an opportunity to deepen relationships with their most loyal shoppers and create more engaging ways for families to interact with the brand. They launched Club Loulou, a loyalty program powered by ethos. The results were almost immediate.
Add a customer facing loyalty program that includes points, tiers, referrals, UGC and more.
Customers who join spend on average 33% more per order than non-members.
The loyalty community has grown rapidly in the first year.
Member-exclusive access and promotions quickly became a significant revenue driver.
Launching Club Loulou Lollipop with ethos helped us deepen our relationship with our customers while meaningfully increasing order value. The program quickly became an important part of our customer retention and development strategy.
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Loulou Lollipop is a Vancouver based, B Corp, that designs premium baby essentials and gifts for modern families. Their products are known for high quality, sustainable materials, playful design, and thoughtful functionality.
Their customers are highly engaged and frequently return to purchase new items for their own families and gifts for loved ones.
Before launching their loyalty program, the brand already had strong repeat purchasing behavior. What they lacked was a structured way to reward loyal customers and create deeper engagement.
They partnered with ethos to launch a loyalty program designed to drive engagement.
This isn't a points-for-discounts program. It's a structured way to deepen the relationship between Loulou Lollipop and its best customers, with rewards designed to encourage larger baskets and repeat visits.
Customers join directly from the loyalty landing page or from their cart at checkout, meeting them at natural moments in the shopping journey. New members also receive points for purchases made earlier in the year, making membership immediately rewarding from day one.
Across both markets, loyalty members spend an average of 33% more per order than non-members.
Embedding loyalty directly into the shopping experience helped drive adoption quickly.
Members receive real benefits like early access to sales and exclusive promotions.
Contests, referrals, and loyalty tiers give customers reasons to return and participate.
Customers can join the program directly while shopping, making loyalty a natural part of the buying experience.
Club Loulou Lollipop has become a powerful way for Loulou Lollipop to strengthen relationships with families while driving measurable revenue growth.
Interested in learning more? Book a demo with us today.
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