Mobile Wallet Passes

Your loyalty program

in every customer's pocket

Let members carry your loyalty program in Apple Wallet and Google Wallet, fully branded, always up to date, and right where they already look a dozen times a day. Built into ethos and ready in minutes.

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why we built this

Your loyalty program already gives members reasons to come back. The mobile wallet meets them where they already are, the same place they keep their boarding passes, concert tickets, and credit cards. It's a format people open and trust. Your points, tiers, and perks feel right at home, always a glance away. It's your program, reaching members in a way that already feels familiar.

Everything you want for your passes

Branded to match

Design the pass to look like you. Colors, logo, artwork, every detail reflects your brand, not a generic template.

ethos wallet Card design settings next to a phone preview of a Sunny Club wallet pass
Sunny Club wallet pass with a notification that a member just received 800 points, on an orange background with smiling clouds

Always up to date

Points balances and tier status sync automatically. Whatever a member earns, their pass already knows. 
No re-downloading, no stale cards.

Scan-ready when you need it

Add a barcode to any pass and use it to validate a member's tier in the real world. Think early access to a sale, entry to an event, or a members-only moment.

Phone showing a Northie Loyalty Club wallet pass with 5,000 points and a QR code
List of sent and scheduled wallet notifications, with a Sunny Club notification offering a free sunscreen

Notifications built in

Send a message straight to members' phones, right from their pass. A double-points weekend, early tier access, no email or separate app required.

Seamless on every device and channel

Google Wallet on Android
Four wallet passes from Northie, Luna & Co., Top Tier Coffees and Sunny Club showing points balances

Google Wallet on Android

One tap and the pass is theirs; reward your members each time they shop with you.

Apple Wallet on iPhone
Three wallet passes from Sunny Club, Northie Loyalty Club and Luna & Co. with QR codes

Apple Wallet on iPhone

Represent your brand in your member's Apple Wallet for easy use and notifications.

On Desktop
Tap, scan, done pop-up with a QR code for adding a loyalty card to Apple Wallet or Google Wallet

ON DESKTOP

On a computer, members see a single mobile wallet button that opens a QR code. They scan it with their phone, and we deliver the right pass for their device automatically, Apple or Google. One code, every device.

Validate in Person
Northie Loyalty Club wallet pass with 5,000 points, member name, tier and a QR code

validate in person

Turn on the QR code and your team can scan a member's pass to confirm their tier on the spot. Perfect for any perk you want reserved for the specific members.

Four wallet passes from Northie, Luna & Co., Top Tier Coffees and Sunny Club showing points balances

Google Wallet on Android

One tap and the pass is theirs; reward your members each time they shop with you.

Three wallet passes from Sunny Club, Northie Loyalty Club and Luna & Co. with QR codes

APPLE WALLET ON IPHONE

Represent your brand in your member's Apple Wallet for easy use and notifications.

Tap, scan, done pop-up with a QR code for adding a loyalty card to Apple Wallet or Google Wallet

ON DESKTOP

On a computer, members see a single mobile wallet button that opens a QR code. They scan it with their phone, and we deliver the right pass for their device automatically, Apple or Google. One code, every device.

Northie Loyalty Club wallet pass with 5,000 points, member name, tier and a QR code

validate in person

Turn on the QR code and your team can scan a member's pass to confirm their tier on the spot. Perfect for any perk you want reserved for the specific members.

Stay top of mind

Reach pass holders directly on their phone with wallet notifications. Tell a tier they've unlocked early access this weekend, announce a double-points day, or nudge members about a perk they haven't used yet, all without an email or a separate app.

Three wallet notifications from Sunny Club, Top Tier Coffee Rewards and Northie Loyalty Program over a blue sky
Meet them where they are

With location-based notifications on both Apple and Google, you can set up your store, pop-up, or event locations and send a message the moment a member is nearby. A reminder about their rewards lands exactly when it's most useful, when they're a short walk from your door.

Map with a location radius and a Top Tier Coffee Rewards notification inviting nearby members for a free coffee
Results you can see

Track adoption across both Apple and Google from your ethos dashboard. See how many members are carrying your pass, watch it grow, and understand which moments drive the most downloads.

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