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Samsara Cycle, a premium cycling brand built for performance and sustainability, has launched the Samsara Insiders Club, a loyalty program powered by ethos. Designed for riders who live and breathe cycling, the program rewards engagement both on and off the bike—giving members exclusive perks, early product access, and the opportunity to help shape the brand’s future.
“Our community is at the heart of everything we do,” says Sarah Howell, Chief Strategy Officer at Samsara Cycle. “We set out to create a loyalty program that does more than reward purchases—it brings our riders together. Whether they’re purchasing for us, following us on Instagram, connecting with us on Strava, or helping test new products, we want them to feel like an integral part of Samsara. ethos made it easy for us to bring this vision to life.”
Matias Marquez, CEO of ethos, adds, “Samsara Cycle is pushing the boundaries of what a loyalty program can be, and we’re proud to support them. By combining social engagement, product testing, and interactive features like polls, they’ve built a program that truly connects with their community and reflects their brand’s spirit.”
The Samsara Insiders Club is built for cyclists who want to do more than just ride. Members earn points for purchases, but the program goes further by rewarding engagement: following Samsara on Instagram or Strava, participating in brand polls, and progressing through tiers. Higher-tier members gain access to one of the most exciting benefits: product testing, allowing dedicated riders to get an early hands-on experience with new gear. With ethos’s seamless Shopify integration, the program is sleek and intuitive, making it effortless for riders to engage and earn.
With the Samsara Insiders Club, Samsara Cycle is giving its community more ways to connect, influence, and ride with purpose. Join today and start earning rewards!
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