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Ourson, the beloved Canadian brand known for its thoughtful designs and loyal community, has launched The Cub Club, its new loyalty program built to reward the brand’s most engaged customers.
From the start, Ourson has cultivated a highly active audience, with social posts consistently driving impressive engagement. That momentum carried straight into the launch of The Cub Club, with the brand leveraging Instagram Reels, stories, and posts to build excitement and drive sign-ups, with standout results.
To keep that engagement flowing, Ourson introduced interactive elements inside the program, rewarding referrals to the program and to their online store. Members are also regularly rewarded with early access to sales and new products, a benefit that’s become a powerful driver of both engagement and new member growth.
Jacquie, Founder of Ourson, shares:
“Ourson has always been about community, so building The Cub Club felt like a natural next step. We wanted a program that celebrates our customers for showing up, whether they’re shopping, commenting, or sharing our content. It’s been incredible to see how excited everyone is to participate.”
Matias Marquez, CEO of ethos, adds:
“Ourson is a perfect example of how loyalty should feel, fun, authentic, and community-driven. From social-first launches to surprise point giveaways, they’ve created a program that truly rewards engagement, not just purchases. The Cub Club is setting a great standard for modern brand loyalty.”
How this program stands out:
The Cub Club blends social engagement with meaningful rewards, offering early access, and surprises for loyal followers. By seamlessly connecting social media activity with their loyalty experience, Ourson has created a program that feels personal, exciting, and deeply aligned with their brand.
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