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We’re excited to roll out Paid Memberships, a new capability now available to every brand on ethos. Brands can now run a traditional free loyalty program, offer a paid membership, or run a combination of both side-by-side—giving them more flexibility than ever to design the customer experience that fits their business.
With Paid Memberships, brands can charge for access to premium perks, exclusive access, VIP tiers, special rewards, or anything else they choose to gate. And because it’s fully integrated with Shopify, the entire experience feels completely natural from end-to-end.
How it works:
Brands simply create a product in their Shopify store, like “Annual Membership” or “VIP Access”, and connect it to a paid tier inside ethos. Our system automatically checks whether a customer has purchased that product. If they have, they’re granted access instantly. No workarounds, no separate checkout flows, no extra apps to manage.
This flexible approach is already sparking creativity. Some brands are selling time-bound memberships (like one year of access). Others are using existing products as the “key” that unlocks a premium tier. Once a customer purchases the item, access is granted automatically. It’s seamless, reliable, and built on tools merchants use every day.
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A few highlights:
- Paid Memberships are now live for all ethos clients.
- No extra fees or upgrades required: This feature (like all new features) is included in our one Everything plan.
- Brands can offer a standalone paid membership program or add paid access to any tier within their existing loyalty program.
- Membership access is controlled by a Shopify product, giving brands total freedom in how they sell entry—one-time purchase, annual subscription, limited product, and more.
- Works smoothly with all Subscriptions tools within Shopify, making recurring memberships simple.
- Activation, settings, and customization all live inside ethos: No custom code or new tools to learn.
Paid Memberships are already being used by our partners, and early results show how versatile this model can be. Whether it’s unlocking exclusive access to skip the line at an in-person event, offering VIP product access, or creating a premium rewards track, brands now have more ways to turn their best customers into their most engaged members.
The best part is that you can start building your paid membership today! Create the product, connect it inside ethos, and you’re ready to go.
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