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Today we’re introducing UGC (User-Generated Content), one of the most requested and most powerful features we’ve ever shipped. Brands can now reward customers for uploading authentic UGC and turn those submissions into their most compelling marketing assets.
This feature tackles a major industry challenge head-on. Brands want real UGC, not expensive or overly staged influencer content. But finding it is difficult and legally reusing it is nearly impossible. Social platforms don’t provide usage rights, and even when customers post amazing content, it’s locked behind permission barriers and platform walls.
UGC on ethos changes all of that.
With this feature, brands get real content from real customers, submitted directly, with permission, in exchange for loyalty points. It’s authentic, it performs, and it comes from people who genuinely love the product. And because customers are excited to earn points, this becomes one of the most cost-effective and sustainable ways to collect high-quality content.
Two elegant ways to collect UGC
1. UGC as a “Way to Earn”
Invite loyalty members to upload photos or videos featuring your products in exchange for points. It’s simple, evergreen, and incredibly effective. An open door: “Share your content with us and get rewarded.”
2. UGC as a Challenge
Run structured campaigns designed to spark creativity and drive participation.
Example: “What’s your nighttime routine? Upload a video for a chance to win free retinol cream. Participation reward: 50 pts.”
Challenges create bursts of engagement, generate rich content quickly, and let brands reward submissions with bonus points or prizes.
Built for brand control
UGC comes with moderation tools and safety features baked in:
- Brands can approve submissions manually or set them to instantly approve.
- A management dashboard lets teams review, accept, decline, and download content easily.
- Every customer must agree to grant the brand usage rights, keeping everything clean, legal, and ready to use across ads, PDPs, email, social, and more.
Announcement worthy
Brands have been asking loudly for this feature, and now it’s here! This unlocks a new engagement channel inside loyalty programs and gives brands a steady stream of authentic, rights-approved content from the people who matter most.
Whether customers are showing their skincare routine, styling your latest collection, unboxing their order, or capturing everyday moments with your product, UGC becomes a source of truth and a growth engine.
Authentic content wins. Now it’s finally easy to collect.
UGC is live today. Turn it on, launch your first challenge, and watch the content roll in.
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