Grow your subscription program faster with ethos + Recharge

Subscription models are booming, and for good reason. They drive predictable revenue, deepen customer relationships, and make repeat purchases feel effortless.

But here’s the thing: getting someone to subscribe is just one piece of the puzzle.

To truly unlock the value of subscriptions, brands need a loyalty program that turns subscribers into long-term advocates and even more importantly, one that helps convert non-subscribers into loyal subscribers.

That’s exactly where the ethos + Recharge integration comes in.

The Power of Loyalty for Subscription Brands

At a glance, loyalty and subscriptions might seem like two separate strategies. But when combined, they can reinforce each other in powerful ways.

Loyalty rewards strengthen retention by celebrating consistency
Loyalty tiers and perks give subscribers more reasons to stay
Bonus point incentives make it easier to upsell one-time buyers into subscribers

In other words: a great loyalty program doesn’t just keep subscribers engaged. It helps create more of them.

How the ethos + Recharge Integration Works

The ethos and Recharge integration is designed to be simple, scalable, and powerful. Here’s what happens when it’s turned on:

Reward multipliers for subscribers
Brands can automatically assign more points for subscription purchases. For example, subscribers could earn 15.x or 2x the points per dollar, reinforcing the value of staying subscribed.

Automatic tier progression
Subscription behavior can trigger faster movement through loyalty tiers. A subscriber might hit VIP status in fewer purchases or unlock exclusive benefits after a set number of renewals.

Milestone tracking
ethos can track subscriber activity over time and automatically reward milestone achievements, from early wins like 3 months subscribed or 6 renewals, to major anniversaries like 1, 2, or even 3 years. These can be celebrated with surprise gifts, bonus points, or exclusive product rewards that make customers feel truly valued throughout their entire journey.

Simplified setup
Once integrated, no extra manual setup is required. ethos syncs with Recharge to recognize subscription events and apply rules automatically, so your program scales effortlessly.

Examples to Bring It to Life

Let’s look at a few real-world loyalty campaign ideas that become possible with the ethos + Recharge integration:

Milestone Surprise

After 3 consecutive subscription orders, a member automatically gets 200 bonus points and a congratulatory email: “3 months strong! Here’s a special thank-you from us!”

VIP Tier Boost

Subscribers reach a VIP tier 2x faster than regular customers, unlocking perks like early access, exclusive products, or higher point-earning rates.

Subscribe to Earn More

One-time customers see a banner or post-purchase message: “Subscribe today and earn double the points on every order — plus unlock members-only rewards.”

This subtly nudges buyers to opt in for subscriptions by showing added value beyond savings.

Win-Back Flow

A subscriber pauses their plan. ethos detects the change and triggers a Klaviyo flow offering a “We miss you” email with an offer of additional points for resuming.

Why This Drives Growth

The Recharge + ethos integration isn’t just about automation — it’s about impact.

More signups
Loyalty incentives like bonus points or exclusive perks can significantly boost subscription conversion rates — in some cases by as much as 30%, especially when offered at the point of checkout or through post-purchase flows.

Higher retention
Customers engaged in loyalty programs show a 10–20% higher retention rate compared to non-members. Milestone rewards and tier-based perks create emotional stickiness that keeps subscribers around longer.

Increased LTV
Loyalty members spend 12–18% more than non-members over their lifetime. Some reports show the most loyal 10% of customers can spend up to twice as much per order.

Simpler operations
Automating rewards, milestone triggers, and tier movement can reduce manual work by up to 60%, allowing teams to stay focused on growth instead of admin tasks.

And importantly, it keeps your loyalty program feeling on-brand, personalized, and truly connected to your customer journey — from first purchase to long-term subscription.

Level Up Your Subscriptions

The most effective loyalty programs don’t just reward behavior, they shape it.

By connecting ethos with Recharge, brands can guide customers toward the behaviors that matter most: subscribing, staying, and engaging. All while delivering delightful experiences that feel authentic and rewarding.

If you’re ready to turn your subscription program into a loyalty engine, let’s talk.

Create the loyalty program you've always wanted.