.svg)
.svg)
.png)
Fancii, the beauty tool brand known for its cult-favorite lighted mirrors and skincare tools, has launched Fancii Rewards, its new loyalty program built on ethos.
Fancii was built on the idea that beauty tools should help you see the beauty that's already there, not chase something that isn't. Founded by Mandrea Weber, the brand has grown into a community of people who approach their routines with confidence and self-care at the center. Their mirrors and skincare tools are designed to uplift, not to transform, and that philosophy has earned them a loyal and deeply engaged customer base.
What makes the launch particularly elegant is how Fancii chose to kick things off. For the first week, members earned double points on every purchase and could redeem rewards at half the usual cost. It's a simple mechanic, but it creates real urgency and gives early adopters an immediate reason to engage.
This very intentional launch strategy was thanks to a partnership with PointBlank Marketing, who built the launch strategy and program experience from the ground up, making every touchpoint feel generous, rewarding, and worth paying attention to.
Brendan Zheng, Co-Founder of Fancii, shares:
"Our customers don't just buy our products, they build them into their daily routines. Fancii Rewards is our way of giving back to the people who've supported us from the beginning. We wanted a program that feels as thoughtful as the products we make."
Matias Marquez, CEO of ethos, adds:
"Fancii is exactly the kind of brand that gets loyalty right. They already had an incredibly engaged community, and now they have a program that matches that energy. The double points launch was a great move to build momentum right out of the gate."
What makes this program stand out
Fancii Rewards is built around the same philosophy that drives the brand itself: confidence, self-care, and uplifting. The double points launch created an immediate wave of sign-ups and engagement, giving the program strong traction from day one. For a brand with Fancii's level of customer love, this is the kind of program that compounds over time.
.png)
.png)
.svg)
.svg){kind=icon}
.svg)
