Apple Wallet passes are now live and available to all brand partners.
Your customers can now add your loyalty card directly to their iPhone, giving them instant access to their status, points, rewards, and membership details.
This exciting new feature also gives you a new and more direct way to reach your best customers.

Why we built this
Loyalty should be easy to access in the moments it matters most, especially in-store.
At the same time, brands need better ways to reach their best customers. Email and SMS aren’t always enough, and important messages often get missed.
Apple Wallet opens up a more direct, real-time channel that feels simple and useful.
How it works
You can design your Apple Wallet pass directly inside ethos: set your logo, colors, layout, and barcode format to match your brand.
Members can add their pass from their membership page with the click of a button.
Once added, the pass stays up to date automatically. Points balances, tiers, and rewards update in real time, so customers always have the latest information when they need it.
Geofencing
You can set up to 10 physical locations and trigger notifications when members are nearby.

Each location supports a custom message and a radius of up to 100 meters, so you can reach customers at the right moment, whether it’s a reminder, promotion, or event.
Included in Everything
Like all ethos features, Apple Wallet passes are included in our Everything Plan! No required add-ons or upgrades, just turn it on and start using it.
Head to your dashboard to design your pass, add your store locations, and invite your community to carry your brand with them everywhere they go.

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