For twenty years, JapanLA has been more than a store. Since Jamie Rivadeneira opened the first location in 2006, it has grown into a true home for the kawaii community in Los Angeles, the kind of place people travel across the city for, line up around the block for, and return to again and again. So when JapanLA decided to launch a loyalty program, it made sense to time it to a milestone worth celebrating: their 20th anniversary.
The JapanLA Points Club went live alongside the brand's big anniversary party, and the response said everything about the community JapanLA has built. Points reward every part of being a JapanLA fan, from purchases and birthdays to social follows, referrals, and sharing photos of their favorite finds.
What makes this launch special is where so many of those members came from. A huge share joined in person, at the register, while shopping the store they already love. JapanLA is using ethos directly inside Shopify POS, so a customer can become a member in the same moment they check out, no app to download, no extra step. For a brand whose community has always been rooted in its physical space, that matters.
Members can also save their Points Club card straight to Apple Wallet or Google Wallet, so their membership travels with them on whatever phone is in their pocket. The entire program lives natively inside japanla.com, which means earning, redeeming, and checking points all happen without ever leaving the JapanLA world.
And those points lead somewhere genuinely fun. Members redeem them for exclusive JapanLA products, from glitter stickers and plush keychains to surprise bags, turning loyalty into the kind of treat that fits the brand perfectly.
Jamie Rivadeneira, Founder of JapanLA, shares:
"Our community has been with us for twenty years, in the store, on livestream, and at every event along the way. The Points Club is our way of giving something back to the people who have made JapanLA what it is. Launching it during our anniversary felt like the perfect way to celebrate them."
Matias Marquez, CEO of ethos, adds:
"JapanLA is one of the most beloved brands in the kawaii world, and their program reflects that. We're honored to help them launch something that rewards their community everywhere it already lives, in the store, online, and everywhere in between. Doing it alongside their 20th anniversary made it feel like a celebration, which is exactly what loyalty should be."
How this program stands out:
With the Points Club, JapanLA has woven loyalty through every corner of the brand their fans already love. Members can join at the register mid-purchase, carry their card in Apple or Google Wallet, earn for everything from birthdays to social follows to sharing their favorite finds, and redeem for exclusive JapanLA products they can't get anywhere else. All of it lives natively inside japanla.com, and all of it feels unmistakably JapanLA. It's a program built the way the best ones are: around the community, not just the transaction.
Explore the program →
For twenty years, JapanLA has been more than a store. Since Jamie Rivadeneira opened the first location in 2006, it has grown into a true home for the kawaii community in Los Angeles, the kind of place people travel across the city for, line up around the block for, and return to again and again. So when JapanLA decided to launch a loyalty program, it made sense to time it to a milestone worth celebrating: their 20th anniversary.
The JapanLA Points Club went live alongside the brand's big anniversary party, and the response said everything about the community JapanLA has built. Points reward every part of being a JapanLA fan, from purchases and birthdays to social follows, referrals, and sharing photos of their favorite finds.
What makes this launch special is where so many of those members came from. A huge share joined in person, at the register, while shopping the store they already love. JapanLA is using ethos directly inside Shopify POS, so a customer can become a member in the same moment they check out, no app to download, no extra step. For a brand whose community has always been rooted in its physical space, that matters.
Members can also save their Points Club card straight to Apple Wallet or Google Wallet, so their membership travels with them on whatever phone is in their pocket. The entire program lives natively inside japanla.com, which means earning, redeeming, and checking points all happen without ever leaving the JapanLA world.
And those points lead somewhere genuinely fun. Members redeem them for exclusive JapanLA products, from glitter stickers and plush keychains to surprise bags, turning loyalty into the kind of treat that fits the brand perfectly.
Jamie Rivadeneira, Founder of JapanLA, shares:
"Our community has been with us for twenty years, in the store, on livestream, and at every event along the way. The Points Club is our way of giving something back to the people who have made JapanLA what it is. Launching it during our anniversary felt like the perfect way to celebrate them."
Matias Marquez, CEO of ethos, adds:
"JapanLA is one of the most beloved brands in the kawaii world, and their program reflects that. We're honored to help them launch something that rewards their community everywhere it already lives, in the store, online, and everywhere in between. Doing it alongside their 20th anniversary made it feel like a celebration, which is exactly what loyalty should be."
How this program stands out:
With the Points Club, JapanLA has woven loyalty through every corner of the brand their fans already love. Members can join at the register mid-purchase, carry their card in Apple or Google Wallet, earn for everything from birthdays to social follows to sharing their favorite finds, and redeem for exclusive JapanLA products they can't get anywhere else. All of it lives natively inside japanla.com, and all of it feels unmistakably JapanLA. It's a program built the way the best ones are: around the community, not just the transaction.
Explore the program →
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