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StyleDemocracy launches an upgraded SDClub Membership

StyleDemocracy, a leading destination for insider shopping events and deals, has launched its upgraded SDClub Membership in collaboration with ethos. The new program combines accessibility and exclusivity with two membership options: a free SD Club tier and a paid premium SDClub+ tier.

With SDClub+, members unlock powerful benefits like early access to StyleDemocracy’s biggest sales, offering exceptional value to engaged deal hunters. The upgraded program is also now set to offer welcome gifts, birthday rewards, and free or discounted shipping for online events — giving members more ways to save and celebrate.

With an active community already in the hundreds of thousands, StyleDemocracy’s new membership extends seamlessly online and in-store, delivering a truly omni-channel experience for both SDClub and SDClub+ members. As part of this evolution, members can now explore and engage with their perks through an interactive benefits page, designed to make rewards more dynamic and accessible.

Oliver Berg, Vice President at StyleDemocracy, shares:

“Our members are at the center of everything we do. This new SDClub experience gives us more ways to reward their loyalty, both online and in person. It’s not just about discounts; it’s about building a community around shared excitement for great brands and events.”

Matias Marquez, CEO of ethos, adds:

“This launch marks a milestone for us. StyleDemocracy has built a truly hybrid program with both a paid and free tier that blends accessibility, exclusivity, and omni-channel reach — all while offering a beautiful, seamless experience for members.”

How this program stands out:

The SDClub Membership merges free and paid tiers into one unified experience featuring early access, exclusive perks, and in-person rewards. With its redesigned benefits page, integrated shipping perks, and flexible new capabilities, StyleDemocracy has reimagined how shoppers connect with their favorite sales and events.

Explore the program →

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