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Points Activations is now live for all brand partners, and it brings real gamification to your loyalty program. You can now hand out points through scannable QR codes and shareable links, turning pop-ups, live streams, and scavenger hunts into points that land instantly in a customer's account.
Why we built this
Most loyalty programs are built to reward one thing: the purchase. A customer buys, they earn, and nothing happens in between. That works, but it leaves your most valuable behavior on the table. The best programs in the world already know this: points are most powerful when they're tied to action, not just spend. Rewarding what a customer does, showing up, participating, engaging, is what turns a program into a community people actually want to belong to.
The thing standing in the way has always been the tooling. Gamifying your program used to mean bolting on separate apps that never talked to your loyalty data. Points Activations solves that. Every point you award lands in the same account your customers already have, counts toward the same rewards they're already chasing, and shows up in the same history they already check. It isn't a side project bolted onto your program. It's your program doing more.
How it works
Create an activation, set the point value and a claim cap, and you get a QR code and a shareable link instantly. A customer scans or clicks, and the points hit their loyalty account on the spot. No separate app, no reconciliation, no friction. Run a single activation, or generate a whole batch of unique codes in one go, each with its own value and cap.
Here's what that unlocks:
Put a code at your pop-up where the first 100 people to scan earn points. Drop a link in your live stream chat and reward everyone watching in real time. Hide codes across your site and packaging and send customers on a scavenger hunt that pulls them deeper into your brand. Every one of these is a behavior you want more of, turned into a moment that brings someone closer to your community.
What we're most excited about: the Reciprocity Principle, built in
Here's the part we can't stop thinking about. When someone who isn't a member scans your code, they don't hit a wall. They're told their points are already waiting, and that the moment they sign up, those points are theirs.
That small thing taps one of the most reliable forces in human behavior. Researchers who study influence have long found reciprocity to be one of the strongest drivers of how people act: when someone gives us something first, we feel a real pull to give back. A program that leads with generosity sets the tone for the whole relationship. Points Activations lets you lead that way. You give first. You reward the curiosity, the scan, the moment of interest, before the first purchase is on the table. A flicker of attention becomes a reason to join your community, and your activation quietly does the acquisition work that a simple points-for-purchase structure never would.
Included in Everything
Like every ethos feature, Points Activations is included in the Everything Plan. No add-ons, no upgrades. Turn it on and go.
Log in to your ethos account and create your first Points Activation today!
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